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Jeff, 5th generation Californian farmer, got the idea to create a permanent open space with a long term agricultural use. After considering the options he explored the possibility of doing grapes. The land is fertile and rich, with plenty of sun, no shortage of water, and long, moderately hot summers - he was assured that a vineyard would be a success. So in 2005 he planted olives.

The idea was to grow the finest olives and produce delicious, fresh, and minimally processed oil for people in the Bay Area to enjoy. After a few years of tending the field, taming the weeds, and scaring off rabbits the trees began to yield some fruit and Frantoio Grove was born.